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Gareth Chadwick

Graphic Designer

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External Exhibitions

How to promote yourself or your exhibition

I have been looking into the best ways of promoting yourself as a designer, or ways of promoting art and design exhibitions and how other people have done it.

One of the major ways of promoting an event is by using social media sites such as Twitter, Facebook, Instagram etc. as it is such a good tool to get your word out. Also, it is free marketing!

Secondly, getting your name and portfolio out there is a big deal in the creative industry. If you want people to know who you are, you basically need to shout it through the rooftops and blow your own trumpet! (Confidence, not arrogance is highly appreciated by people!). Free sites such as WordPress, LinkedIn and Behance are good for building up an online portfolio.

Business Cards and C.Vs – Give them into agencies or potential employers, or even potential clients if you want to do some freelance work.

Competitions are another good way to get yourself known. Roses Awards and D&AD awards are good fun with interesting briefs.

Overall… Network, network & network!

Exhibition Invites

I’ve had a look into exhibition invitations. I really love a clean and contemporary style that doesn’t have too much type on it so that the reader won’t get bored. Here are some of those examples of what I believe are brilliant.

 

Stephen Clarke’s Exhibition

Earlier this month, I visited the Grosvenor museum to visit the End of the Season exhibition by Stephen Clarke. It was based around a series of postcards and photography based around the ever changing scenery in the 80s around the seaside town of Rhyl, Wales. The pictures mainly showed off the seafront, fairground and caravan park where his family holidays used to take place. The general feel that these photographs put across is that feeling of decline as less and less people visit and the unresolved decay changes the surroundings of the tourist town. It was interesting to see how Clarke saw the changes in the town and really pinpointed how from being a child holding his father’s hand, to later on in the ever changing economy how the place could still be seen as a home from home.

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