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Gareth Chadwick

Graphic Designer

Category

Design Management

Fresh World

Business Plan

For the second part of the design management module we were organised into a team of four in order to come up with a new business concept and create a business plan to present in front of a team of dragons. It was myself, Kiera, Rachel & Craig.

The Concept

We came up with a new healthy fast food truck that would sell a range of fresh and healthy food from around the world with the tagline – Around the world in 80 bites. The USP for the business solely bases itself around fast and healthy food that can be available in multiple locations, starting off around Chester, with the long term goals of travelling nationwide and pitching up at festivals.

Module Review

Overall, working in a group has made me realise that teamwork is such an important aspect whilst working a group brief. I have enjoyed taking part in this and seeing everybody come together to bring their ideas to the table. Not everybody is always going to agree with an idea but it has been good to compromise and go with the best option available. It has definitely given me some valued experience ready for the industry.

Logo

Screen Shot 2016-05-23 at 17.37.55

The VanScreen Shot 2016-05-23 at 15.21.36

Menu – Choose your fillings

Screen Shot 2016-05-23 at 15.21.25

Packaging & Promotional Leaflet

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Chilli Gourmets

For the first part of our design management module, we had a live brief commissioned by an entrepreneur called Janey. Janey grows rare and fresh chillies and sells them either individually or in sauces, jams etc. She sells her products in farmers markets and farm shops. As for this, I wanted to create a brand for her that would show bright and simple colours. I told a story that fits into the farmers market and artisan theme as I thought this was a very important aspect of her product and a USP that could be shown through her freshly grown farmhouse products. I am very pleased with the outcome of this fresh artisan branding.

 

Main Logo

Screen Shot 2016-05-22 at 22.13.58

Logo for Jams & RelishesScreen Shot 2016-05-22 at 22.14.04

Stationary RangeScreen Shot 2016-05-22 at 22.14.53

Bottle labels (Overwrap)Screen Shot 2016-05-22 at 22.14.11Screen Shot 2016-05-22 at 22.14.18

Sauce Overwrap LabelScreen Shot 2016-05-22 at 22.14.30

Beetroot Relish LabelScreen Shot 2016-05-22 at 22.14.24

Celebration BoxScreen Shot 2016-05-22 at 22.14.47TagsScreen Shot 2016-05-22 at 22.14.40Recipe CardsScreen Shot 2016-05-22 at 22.15.18Banner StandScreen Shot 2016-05-22 at 22.15.00Twitter PageScreen Shot 2016-05-22 at 22.15.24WordPress PageScreen Shot 2016-05-22 at 22.15.30

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