I have been looking into the best ways of promoting yourself as a designer, or ways of promoting art and design exhibitions and how other people have done it.
One of the major ways of promoting an event is by using social media sites such as Twitter, Facebook, Instagram etc. as it is such a good tool to get your word out. Also, it is free marketing!
Secondly, getting your name and portfolio out there is a big deal in the creative industry. If you want people to know who you are, you basically need to shout it through the rooftops and blow your own trumpet! (Confidence, not arrogance is highly appreciated by people!). Free sites such as WordPress, LinkedIn and Behance are good for building up an online portfolio.
Business Cards and C.Vs – Give them into agencies or potential employers, or even potential clients if you want to do some freelance work.
Competitions are another good way to get yourself known. Roses Awards and D&AD awards are good fun with interesting briefs.
Overall… Network, network & network!