Here is something that I believe is a good example of inconsistent branding. Ive just picked out a Lidl magazine I collected last year. As you can see, they have tried to change their look by using the Gill Sans typeface to give it a nice simplistic and high end feel. However, their shop colours or Logo do not fit in with this style. I don’t believe that they are suiting their potential in having a well branded business.

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